CUSTOMER FOCUSED MARKETING

International marketing is the application of marketing principles by industries in one or more than one country. It is possible for companies to conduct business in almost any country around the world, thanks to the advances in international marketing. In simple words, international marketing is the trading of goods and services among different countries. The procedure of planning and executing the rates, promotion, and distribution of products and services are the same worldwide. In recent times, companies are not restricted to their national borders but are open for international marketing. With the increasing change in customers' demands, choices, preferences, and tastes, the economies are expanding and giving way to more competitive marketing. Thus, organizations need to respond rapidly to the demands of customers with well-defined marketing strategies. The word "International Marketing" is defined as the exchange of goods and services across national borders...

Green marketing is the marketing of environmentally friendly products and services. It is becoming more popular as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet. Green marketing can involve a number of different things, such as creating an eco-friendly product, using eco-friendly packaging, adopting sustainable business practices, or focusing marketing efforts on messages that communicate a product's green benefits. This type of marketing can be more expensive, but it can also be profitable due to the increasing demand. For example, products made locally in North America tend to be more expensive than those made overseas using cheap labor, but they have a much smaller carbon footprint because they don't have to fly across the globe to get here. For some consumers and business owners, the environmental benefit outweighs the price difference. Green Marketing Methods Beyond makin...