In today’s cut-throat competition, the companies are competing to establish themselves as brands. The competition has compelled the companies to create POD (Point of Difference) to achieve a unique position in the market. Since times immemorial, the market has suffered and been affected by different trends which have revolutionized the market to a great extent. From the barter system to production concept, to product concept, selling concept, and further to marketing concept followed by customer relationship marketing, market has been revolutionized from time to time. The next concept that is emerging at a rapid rate is emotional branding concept. The concept of emotional branding refers to make an organization/company a brand by using customer’s emotions. These emotions can be triggered through sense organs and psychology. The sense of sight, hear, smell, touch and taste may affect the customer to a great extent, so much that he/she might prefer that particular product or ser