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If you’re passionate about entrepreneurship and want to learn effective marketing skills that would not even fade away in long run, then you must start with the basics. Learning the relevant marketing skill sets is like owning an asset in future, because it might just inspire you to build your own team and chase your dreams together with the power of internet. Before we forward to the guide, you must be well-versed few crucial aspects of internet marketing when you are just building your startup.
·Laying a strong foundation by choosing the appropriate market. You must choose your audience, marketing your work before everyone is a wasteful idea.
·Keyword baiting: Selecting and using keywords to attract the audience, build backlinks, and gain good ranking on search engines is another crucial part of content creation and marketing.·Set your success standards: It feels good to say that sky is the limit, but one must set relevant and achievable limits for oneself and the business. Inappropri…
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Marketing is a blooming field where each day, advancement in technology, advancement in marketing strategy is leading to revolution in overall international market. The problem that consumers may face in future is tapped by marketers in advance. Initially, the market was product based, then shifted to consumer based and now further shifting to consumer-product or product-consumer based marketing. Constantly at international level, marketers are conducting different surveys, setting up advanced research block with new tools and techniques. The upcoming strategy would, no doubt, allow marketers to treat consumers themselves, to be marketed under an exclusive brand.
Marketing is a field interrelated with IT in such a way that as the technology progresses, innovative minds put in all the efforts to make marketing productive. Today, everything and everyone is marketed. Everything and everyone wants to be an exclusive and extraordinary brand. With rising marketing strategies, time is not so …


"Marketing 2.0" is the label being given to the new ways marketing is being practiced with Web 2.0 concepts and tools. While these new ways are particularly evident in marketing communications (how sellers and buyers talk to one another), they are affecting the entire practice of marketing.
Several factors have contributed to the growing excitement amongst marketers about Marketing 2.0, including: (a) the growing availability of broadband Internet connections, (b) the much easier searchability of the Internet, (c) the increased experience and self-confidence of Internet users, (d) the increased skepticism of all corporate communications (from press releases to advertising), and (e) the increased physical separation of people (resulting in desires for 'virtual socialization'). Marketing 2.0 is all about tapping into the remarkable growth in 'social networking'.
In many ways, Marketing 2.0 is an attempt to leverage an old marketing idea : potential customers f…


Marketing 2.0 is, in some ways, a "paradigm shift" for marketers. The old paradigm (Marketing 1.0) has been characterized as 'top down, interruption marketing', meaning that sellers controlled what was said about their products and services, who got to hear their messages and when they heard them. The classic example of interruption marketing is the unwanted television commercial that appears just as the suspense is building on your favourite TV show. The new paradigm (Marketing 2.0) shifts much greater control of information flow to the potential customer. In this view, the customer chooses what information to examine, when to access it, and importantly, has the opportunity to add to the information flow that other potential customers may see. Some have called this a shift to "permission marketing" (the seller has to be invited into the customer's attention). Others have called this "conversation marketing" to express that customers can now …


E-mail is one of the most powerful tool for virtually reaching out to your customers to advertise your products and services. It helps you to interact at a personal level with the customers and further helps to know the attitude of the customers towards your products and services. While you can track how many of your customers took your mail as an important information source and how many made it a part of junk or spam. This would help you to target your customers, make them happy and strengthen the customer loyalty.
E-mail is emerging as well as stabilized platform where you can connect individually, understand what more they expect from your product and service. It makes easy to trace those segments who are negatively affected and who are positively affected.
It has to be kept in mind that your e-mail notifications should not disturb customer's privacy. They should not be bulk in number because bulk e-mail are psychologically felt as unimportant and so they are deleted without …


Today it’s very essential to study the changing mindset of customers to stand out in the market. Due to everything becoming “E-“, many retailers have to suffer. This “E-“ include “E-business”, “E-commerce”, “E-retailing”. To start off with, let us understand what is “E-“ factor all about. “E-business” refers exclusively to Internet businesses, but it may also refer to any business that uses Internet technology to improve productivity and profitably. Coming to “E-commerce”, “E-commerce” is buying and selling goods over Internet or other computer network. Finally, “E-retailing”, “E-retailing” is selling of retail goods on Internet and is mainly concerned with B2C relationship. Changing technological factors and especially influential factors of change in mindset of customers are time and money. Customers look at broad perspective and segment themselves according to their convenience. So gradually and steadily, Customers according to their Convenience are Converting themselves from phys…


In today’s era, efficient use of marketing tools like advertisement through social media or paper media is the main objective of the company to astray the customers. Today media plays an important role in the fact of customers switching from one brand to another just because of being persuaded by the attractive forms of marketing going on.
Customers merely just go through the attractive characteristics without thinking of the benefits or harm that the product can do to the individual or the society as a whole. So it’s high time now that the customers become aware of the betrayal of the eye catching strategies like celebrity endorsement, extreme influence on the particular age group the product focuses on, etc.are adopted by the companies. Today when the customers go to buy products, 90% of them go with the price while only 10% are there who go with the quality. But in the coming era, as the new generation is arriving, they are understanding the need of satisfaction the product pays f…