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SELLING PRODUCT ONLINE: CONCEPT AND NECESSITY

To sell the product online, we need to understand concept of E-retailing or simply E-tailing.

E-retailing  or E-tailing is defined as, "The sale of goods and services through the Internet." Electronic retailing, or e-tailing, can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising.

E-tailing requires businesses to tailor traditional business models to the rapidly changing face of the Internet and its users. E-tailers are not restricted solely to the Internet, and some brick-and-mortar businesses also operate websites to reach consumers. Online retailing is normally referred to as e-tailing.

Now for the product to be sold online, let us think why is it necessary for us to sell our product online and what benefits can we achieve from it? Why should we decide to go online? In my view, the answer is changing Consumer Behaviour. What is this Consumer Behaviour all about?....


Consumer Behaviour is the way the consumer looks at the product, the mindset he has towards the product or towards the overall market. In today’s cut-throat market, it has become difficult for consumers to choose from a variety of brands for a single product and also for corporates to make their customers loyal to them. Today consumer prefer convenience. Be it in time, place or money. The consumer of today wants to spend less money to obtain the product sitting at one place. So, as the Internet is booming, technology is going advanced, the new generation is addicting to Internet and so as the case for E-retailing too.

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