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GREEN MARKETING

Green marketing is the marketing of environmentally friendly products and services. It is becoming more popular as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet.
Green marketing can involve a number of different things, such as creating an eco-friendly product, using eco-friendly packaging, adopting sustainable business practices, or focusing marketing efforts on messages that communicate a product's green benefits.
This type of marketing can be more expensive, but it can also be profitable due to the increasing demand. For example, products made locally in North America tend to be more expensive than those made overseas using cheap labor, but they have a much smaller carbon footprint because they don't have to fly across the globe to get here. For some consumers and business owners, the environmental benefit outweighs the price difference.

Green Marketing Methods
Beyond making an environmentally friendly product, business owners can do other things as part of their green marketing efforts. The following can all be part of a green marketing strategy:


  • Using eco-friendly paper and inks for print marketing materials
  • Skipping the printed materials altogether and option for electronic marketing
  • Having a recycling program and responsible waste disposal practices
  • Using eco-friendly product packaging
  • Using efficient packing and shipping methods
  • Using eco-friendly power sources
  • Taking steps to offset environmental impact 

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