Skip to main content

CUSTOMERS AS BRANDS??

Customer connection is very important for the marketers, not just for gaining profit but also for understanding rapidly changing tastes and preferences of the society. Though this connection has been established from a long time, it is constantly upgraded either through reaching to customers by e-mails, SMS, phone calls or through extra discounts whenever they arrive at the stores.
Recently, emotions has paved its way in marketing field to attract customers to stimulate demand of the product leading to greater profit for the company. This can be understood as a part of customer relationship management, focusing on customer’s emotions to drive him/her to purchase the right product at the right time. These emotions should be so much appealing that once the customer feels connected with that product or service, it becomes difficult for him/her to detach from that product or service.
From years, marketers were persuading customers towards their product or service using customer’s senses (eyes, ears, nose, skin and tongue) very effectively. To go deeper, now customers themselves are being marketed by the company. Marketers are establishing customers as brands. This tool is the biggest achievement of the concept of customer relationship management but can be disastrous if not effectively used by marketers.

Customers as brands in themselves. A tough statement to digest and to implement. It’s a key challenge for marketers. How well can a marketer convince customer and get the customer to a stage much above the stage of delightedness, is the parameter to decide the success of the company. 

Comments

Post a Comment

Popular posts from this blog

EMOTIONAL BRANDING MERGED WITH SOCIAL MEDIA Companies and customers co-exist. Without any customer, no company can survive and on the other hand, if there is no need, want or desire of the customers, there will be no need of company. So, companies market their products and services to customers and customers need products and services to fulfil their needs, wants and desires. To obtain a better relationship with customers, companies need to make themselves strong yet humble in nature and continuously try to improve for better. This will enhance them to gain customer loyalty, customer retention and gaining more customers. In this cut-throat market today, where each company is trying best to survive itself in customers’ minds. Doing SWOT analysis (identifying strengths, weaknesses, opportunities and threats) from time to time, making use of proper resources, implementing extraordinary tools and techniques of marketing has become the need of the hour to create POD (Point of Diff...
10 comments
Read more

SELLING PRODUCT ONLINE: CONCEPT AND NECESSITY

To sell the product online, we need to understand concept of E-retailing or simply E-tailing. E-retailing  or E-tailing is defined as, "The sale of goods and services through the Internet." Electronic retailing, or e-tailing, can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising. E-tailing requires businesses to tailor traditional business models to the rapidly changing face of the Internet and its users. E-tailers are not restricted solely to the Internet, and some brick-and-mortar businesses also operate websites to reach consumers. Online retailing is normally referred to as e-tailing. Now for the product to be sold online, let us think why is it necessary for us to sell our product online and what benefits can we achieve from it? Why should we decide to go online? In my view, the answer is changing Consumer Behaviour....
9 comments
Read more

CUSTOMER IS NO LONGER A GOD: MARKETING REVOLUTION

"Customer is a God". The thing that everyone has heard and believed. But in rapidly changing time, this statement has become questionable and is seen as an outdated concept. Today, producers or rather marketers are producing customers. They are not only catering to the present needs of customers, but are offering customers such products which can convert customers' wants to needs, be it for short duration. Producer/marketers are opting to remain in front of customers, ahead of customers and then developing a curiosity market. Rather being able to become price sensitive, marketers are persuading to become candy customers. So the question arises are customers god or are producers God. Slowly and gradually, roles of customers and producers are indulging in a revolution.
8 comments
Read more