CUSTOMER FOCUSED MARKETING

Today it’s very essential to study the changing mindset of customers to stand out in the market. Due to everything becoming “E-“, many retailers have to suffer. This “E-“ include “E-business”, “E-commerce”, “E-retailing”. To start off with, let us understand what is “E-“ factor all about. “E-business” refers exclusively to Internet businesses, but it may also refer to any business that uses Internet technology to improve productivity and profitably. Coming to “E-commerce”, “E-commerce” is buying and selling goods over Internet or other computer network. Finally, “E-retailing”, “E-retailing” is selling of retail goods on Internet and is mainly concerned with B2C relationship. Changing technological factors and especially influential factors of change in mindset of customers are time and money. Customers look at broad perspective and segment themselves according to their convenience. So gradually and steadily, Customers according to their Convenience are Converting themselves from ph...

In today’s era, efficient use of marketing tools like advertisement through social media or paper media is the main objective of the company to astray the customers. Today media plays an important role in the fact of customers switching from one brand to another just because of being persuaded by the attractive forms of marketing going on. Customers merely just go through the attractive characteristics without thinking of the benefits or harm that the product can do to the individual or the society as a whole. So it’s high time now that the customers become aware of the betrayal of the eye catching strategies like celebrity endorsement, extreme influence on the particular age group the product focuses on, etc.are adopted by the companies. Today when the customers go to buy products, 90% of them go with the price while only 10% are there who go with the quality. But in the coming era, as the new generation is arriving, they are understanding the need of satisfaction the product pa...

To sell the product online, we need to understand concept of E-retailing or simply E-tailing. E-retailing  or E-tailing is defined as, "The sale of goods and services through the Internet." Electronic retailing, or e-tailing, can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising. E-tailing requires businesses to tailor traditional business models to the rapidly changing face of the Internet and its users. E-tailers are not restricted solely to the Internet, and some brick-and-mortar businesses also operate websites to reach consumers. Online retailing is normally referred to as e-tailing. Now for the product to be sold online, let us think why is it necessary for us to sell our product online and what benefits can we achieve from it? Why should we decide to go online? In my view, the answer is changing Consumer Behaviour....