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RISE OF "E-"FACTOR

Today it’s very essential to study the changing mindset of customers to stand out in the market. Due to everything becoming “E-“, many retailers have to suffer. This “E-“ include “E-business”, “E-commerce”, “E-retailing”. To start off with, let us understand what is “E-“ factor all about. “E-business” refers exclusively to Internet businesses, but it may also refer to any business that uses Internet technology to improve productivity and profitably. Coming to “E-commerce”, “E-commerce” is buying and selling goods over Internet or other computer network. Finally, “E-retailing”, “E-retailing” is selling of retail goods on Internet and is mainly concerned with B2C relationship.
Changing technological factors and especially influential factors of change in mindset of customers are time and money. Customers look at broad perspective and segment themselves according to their convenience. So gradually and steadily, Customers according to their Convenience are Converting themselves from physical placements to “E-“ factor. If retail stores want to survive, add values not only to their products but also to their services. Value addition may act as a barrier to the growth of “E-“ factor in the society and may influence customers to opt for retailing rather than for “E-“ factor.

Comments

  1. Unknown23 August 2017 at 20:33

    Thankyou mam for the knowledgeable blog, it will surely help us to think about E factor in a broader way

    ReplyDelete
  2. Unknown26 August 2017 at 22:10

    Thank you mam to describe E factor...it's really knowledgeable matter...👍

    ReplyDelete

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