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E-MAIL MARKETING AS A PART OF CUSTOMER FOCUSED MARKETING

E-mail is one of the most powerful tool for virtually reaching out to your customers to advertise your products and services. It helps you to interact at a personal level with the customers and further helps to know the attitude of the customers towards your products and services. While you can track how many of your customers took your mail as an important information source and how many made it a part of junk or spam. This would help you to target your customers, make them happy and strengthen the customer loyalty.

E-mail is emerging as well as stabilized platform where you can connect individually, understand what more they expect from your product and service. It makes easy to trace those segments who are negatively affected and who are positively affected.

It has to be kept in mind that your e-mail notifications should not disturb customer's privacy. They should not be bulk in number because bulk e-mail are psychologically felt as unimportant and so they are deleted without opening. If you want to maintain a healthy relationship with your customers, then you should make sure that even if you send one e-mail weekly, the customer should respond positively to it. This gesture will enable you to retain customer loyalty for a long-term basis.

Comments

  1. Unknown17 September 2017 at 21:05

    Undoubtedly.....Email marketing is the most important tool to advertise the product and to reach out the customer.....

    Very well explained and very well written artical...

    Keep it up dear.....

    ReplyDelete

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