Skip to main content

UPCOMING STRATEGY TO DEAL INTERNATIONAL CONSUMER

Marketing is a blooming field where each day, advancement in technology, advancement in marketing strategy is leading to revolution in overall international market. The problem that consumers may face in future is tapped by marketers in advance. Initially, the market was product based, then shifted to consumer based and now further shifting to consumer-product or product-consumer based marketing. Constantly at international level, marketers are conducting different surveys, setting up advanced research block with new tools and techniques. The upcoming strategy would, no doubt, allow marketers to treat consumers themselves, to be marketed under an exclusive brand.

Marketing is a field interrelated with IT in such a way that as the technology progresses, innovative minds put in all the efforts to make marketing productive. Today, everything and everyone is marketed. Everything and everyone wants to be an exclusive and extraordinary brand. With rising marketing strategies, time is not so far that marketers start marketing consumers, just for establishing product’s image into the minds of consumers. At the time when whole society becomes influenced by a particular advertisement or marketing strategy, it will not be a lie if soon marketer start using sixth sense of consumers to market and sell their products.

Comments

Popular posts from this blog

SELLING PRODUCT ONLINE: CONCEPT AND NECESSITY

To sell the product online, we need to understand concept of E-retailing or simply E-tailing. E-retailing  or E-tailing is defined as, "The sale of goods and services through the Internet." Electronic retailing, or e-tailing, can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising. E-tailing requires businesses to tailor traditional business models to the rapidly changing face of the Internet and its users. E-tailers are not restricted solely to the Internet, and some brick-and-mortar businesses also operate websites to reach consumers. Online retailing is normally referred to as e-tailing. Now for the product to be sold online, let us think why is it necessary for us to sell our product online and what benefits can we achieve from it? Why should we decide to go online? In my view, the answer is changing Consumer Behaviour....

CUSTOMER RELATIONSHIP MARKETING

Traditionally, concept of marketing was just confined to selling of product or service, that is, selling whatever the firm needed to. Little heed was paid to influence buying decision of customers. Somewhere or the other, the reason was lack or little competition in the market. With the evolving time, competition increased and many firms rose in the market providing homogeneous and heterogeneous products. It became hard to attain greater profits and stand out in the market. To differentiate itself from others, a firm needed to adopt such strategy by which customer loyalty would increase leading to greater sales and greater profits. The market, till now, was product-focused and now was the era of customer-focused market. Now, the firm focused on achieving more customers. The various strategic building blocks for implementing it was coming out to understand needs and desires of customers, rather just by imposing products to them as was previously done.  The firms started fr...

CUSTOMER IS NO LONGER A GOD: MARKETING REVOLUTION

"Customer is a God". The thing that everyone has heard and believed. But in rapidly changing time, this statement has become questionable and is seen as an outdated concept. Today, producers or rather marketers are producing customers. They are not only catering to the present needs of customers, but are offering customers such products which can convert customers' wants to needs, be it for short duration. Producer/marketers are opting to remain in front of customers, ahead of customers and then developing a curiosity market. Rather being able to become price sensitive, marketers are persuading to become candy customers. So the question arises are customers god or are producers God. Slowly and gradually, roles of customers and producers are indulging in a revolution.