Skip to main content


Colours have been a part of recognition today. Each action and experience of our life can be represented by colours. Though these colours are given by Nature, we have been customizing it through our likings and preferences. Colour, thus, is an important emerging element in the field of marketing. The marketers are playing with colours to understand how colours as an attribute can enhance their product likings among the customers.
Every person has his/her own preference in colours based on some parameters like past experiences, eye appealing, aura generating, feeling of warmth or coldness, age, gender. Like, there’s a tendency to say that pink is for girls and blue is for boys. Though, it’s not true in all cases. There are basic twelve colours along with a lot of shades for each one of them. So, it would be highly inappropriate to come to a conclusion on the marketer’s end to decide which colour can get more customers, without any proper research or observation, because there are different niche in different segments and each having different tastes and preferences with respect to customers.
Colours are present in every product and even in its packaging. Which colour is catchy for one customer can be disappointing for the other customer because of difference in personal attitude towards that colour. In fact, colours are important in logos of the company too. Correct combination of colours is, thus, vital for creating product as brand. Some big companies analyse the customers’ likings and dislikings about the smallest of the elements of the product, but somewhere, colours as an element is negligibly considered.
Today, colours matter to customers more than products. Out of thousands of shades, a customer would associate himself/herself with a single colour shade. He/she would not get satisfied if that colour of the product is not available. Though functionality of the product is same, colour attribute differs and so, the customer is influenced and make one out of so many shades, his/her recognition.
Specially, in fashion, customers want such colours which are attractive and go with their accessories. When the customer goes to purchase fashion products, whether in physical outlets or online stores, marketers should analyse which colour the customers are more preferring over others. On the basis of this analysis, they should update their catalogs, physical evidence of the outlets, and should arrange the products in a way that customers can easily find them and purchase them.

In case of iPhone, company is bringing same handset in new colours and pricing them according to the colours. When a customer goes to purchase iPhone Gold, there is no probability of him/her buying any other iPhone. This is because today, colours instil confidence in the customers. If they don’t get the desired product in their desired colour, they will not buy that product. So, as earlier products satisfied customers, today, colour of the products satisfy customers more. Though, if rationally given a thought of it, marketers are fooling customers.


  1. Nicely explained color role in our life , Keep it up and boost our knowledge with your of luck.

  2. Thank you so much for sharing this wonderful always have good humour in your much fun and easy to read.....keep it up.

  3. Thank you so much for sharing this wonderful always have good humour in your much fun and easy to read.....keep it up.

  4. I think these three Colors - black, white and red get the most preferance in the market , right ? Nicely written by the way .

    1. We need to focus on other colours too because of different tastes and choices of consumers....thank you for the feedback..


Post a Comment

Popular posts from this blog


"Marketing 2.0" is the label being given to the new ways marketing is being practiced with Web 2.0 concepts and tools. While these new ways are particularly evident in marketing communications (how sellers and buyers talk to one another), they are affecting the entire practice of marketing.
Several factors have contributed to the growing excitement amongst marketers about Marketing 2.0, including: (a) the growing availability of broadband Internet connections, (b) the much easier searchability of the Internet, (c) the increased experience and self-confidence of Internet users, (d) the increased skepticism of all corporate communications (from press releases to advertising), and (e) the increased physical separation of people (resulting in desires for 'virtual socialization'). Marketing 2.0 is all about tapping into the remarkable growth in 'social networking'.
In many ways, Marketing 2.0 is an attempt to leverage an old marketing idea : potential customers f…


To sell the product online, we need to understand concept of E-retailing or simply E-tailing.
E-retailing  or E-tailing is defined as, "The sale of goods and services through the Internet." Electronic retailing, or e-tailing, can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising.
E-tailing requires businesses to tailor traditional business models to the rapidly changing face of the Internet and its users. E-tailers are not restricted solely to the Internet, and some brick-and-mortar businesses also operate websites to reach consumers. Online retailing is normally referred to as e-tailing.
Now for the product to be sold online, let us think why is it necessary for us to sell our product online and what benefits can we achieve from it? Why should we decide to go online? In my view, the answer is changing Consumer Behaviour. What is this C…


If you’re passionate about entrepreneurship and want to learn effective marketing skills that would not even fade away in long run, then you must start with the basics. Learning the relevant marketing skill sets is like owning an asset in future, because it might just inspire you to build your own team and chase your dreams together with the power of internet. Before we forward to the guide, you must be well-versed few crucial aspects of internet marketing when you are just building your startup.
·Laying a strong foundation by choosing the appropriate market. You must choose your audience, marketing your work before everyone is a wasteful idea.
·Keyword baiting: Selecting and using keywords to attract the audience, build backlinks, and gain good ranking on search engines is another crucial part of content creation and marketing.·Set your success standards: It feels good to say that sky is the limit, but one must set relevant and achievable limits for oneself and the business. Inappropri…