Skip to main content

SELLING PRODUCT ONLINE: CONCEPT AND NECESSITY

To sell the product online, we need to understand concept of E-retailing or simply E-tailing.

E-retailing  or E-tailing is defined as, "The sale of goods and services through the Internet." Electronic retailing, or e-tailing, can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising.

E-tailing requires businesses to tailor traditional business models to the rapidly changing face of the Internet and its users. E-tailers are not restricted solely to the Internet, and some brick-and-mortar businesses also operate websites to reach consumers. Online retailing is normally referred to as e-tailing.

Now for the product to be sold online, let us think why is it necessary for us to sell our product online and what benefits can we achieve from it? Why should we decide to go online? In my view, the answer is changing Consumer Behaviour. What is this Consumer Behaviour all about?....


Consumer Behaviour is the way the consumer looks at the product, the mindset he has towards the product or towards the overall market. In today’s cut-throat market, it has become difficult for consumers to choose from a variety of brands for a single product and also for corporates to make their customers loyal to them. Today consumer prefer convenience. Be it in time, place or money. The consumer of today wants to spend less money to obtain the product sitting at one place. So, as the Internet is booming, technology is going advanced, the new generation is addicting to Internet and so as the case for E-retailing too.

Comments

Post a Comment

Popular posts from this blog

CUSTOMER RELATIONSHIP MARKETING

Traditionally, concept of marketing was just confined to selling of product or service, that is, selling whatever the firm needed to. Little heed was paid to influence buying decision of customers. Somewhere or the other, the reason was lack or little competition in the market. With the evolving time, competition increased and many firms rose in the market providing homogeneous and heterogeneous products. It became hard to attain greater profits and stand out in the market. To differentiate itself from others, a firm needed to adopt such strategy by which customer loyalty would increase leading to greater sales and greater profits. The market, till now, was product-focused and now was the era of customer-focused market.
Now, the firm focused on achieving more customers. The various strategic building blocks for implementing it was coming out to understand needs and desires of customers, rather just by imposing products to them as was previously done. 
The firms started from the grass…
EMOTIONAL BRANDING MERGED WITH SOCIAL MEDIA
Companies and customers co-exist. Without any customer, no company can survive and on the other hand, if there is no need, want or desire of the customers, there will be no need of company. So, companies market their products and services to customers and customers need products and services to fulfil their needs, wants and desires. To obtain a better relationship with customers, companies need to make themselves strong yet humble in nature and continuously try to improve for better. This will enhance them to gain customer loyalty, customer retention and gaining more customers.
In this cut-throat market today, where each company is trying best to survive itself in customers’ minds. Doing SWOT analysis (identifying strengths, weaknesses, opportunities and threats) from time to time, making use of proper resources, implementing extraordinary tools and techniques of marketing has become the need of the hour to create POD (Point of Difference) amo…