CUSTOMER FOCUSED MARKETING

In today’s cut-throat competition, the companies are competing to establish themselves as brands. The competition has compelled the companies to create POD (Point of Difference) to achieve a unique position in the market. Since times immemorial, the market has suffered and been affected by different trends which have revolutionized the market to a great extent. From the barter system to production concept, to product concept, selling concept, and further to marketing concept followed by customer relationship marketing, market has been revolutionized from time to time. The next concept that is emerging at a rapid rate is emotional branding concept. The concept of emotional branding refers to make an organization/company a brand by using customer’s emotions. These emotions can be triggered through sense organs and psychology. The sense of sight, hear, smell, touch and taste may affect the customer to a great extent, so much that he/she might prefer that particular product or ser...

International marketing is the application of marketing principles by industries in one or more than one country. It is possible for companies to conduct business in almost any country around the world, thanks to the advances in international marketing. In simple words, international marketing is the trading of goods and services among different countries. The procedure of planning and executing the rates, promotion, and distribution of products and services are the same worldwide. In recent times, companies are not restricted to their national borders but are open for international marketing. With the increasing change in customers' demands, choices, preferences, and tastes, the economies are expanding and giving way to more competitive marketing. Thus, organizations need to respond rapidly to the demands of customers with well-defined marketing strategies. The word "International Marketing" is defined as the exchange of goods and services across national borders...

Green marketing is the marketing of environmentally friendly products and services. It is becoming more popular as more people become concerned with environmental issues and decide that they want to spend their money in a way that is kinder to the planet. Green marketing can involve a number of different things, such as creating an eco-friendly product, using eco-friendly packaging, adopting sustainable business practices, or focusing marketing efforts on messages that communicate a product's green benefits. This type of marketing can be more expensive, but it can also be profitable due to the increasing demand. For example, products made locally in North America tend to be more expensive than those made overseas using cheap labor, but they have a much smaller carbon footprint because they don't have to fly across the globe to get here. For some consumers and business owners, the environmental benefit outweighs the price difference. Green Marketing Methods Beyond makin...

If you’re passionate about entrepreneurship and want to learn effective marketing skills that would not even fade away in long run, then you must start with the basics. Learning the relevant marketing skill sets is like owning an asset in future, because it might just inspire you to build your own team and chase your dreams together with the power of internet. Before we forward to the guide, you must be well-versed few crucial aspects of internet marketing when you are just building your startup. ·          Laying a strong foundation by choosing the appropriate market. You must choose your audience, marketing your work before everyone is a wasteful idea. ·          Keyword baiting: Selecting and using keywords to attract the audience, build backlinks, and gain good ranking on search engines is another crucial part of content creation and marketing. ·       Set your success st...

Marketing is a blooming field where each day, advancement in technology, advancement in marketing strategy is leading to revolution in overall international market. The problem that consumers may face in future is tapped by marketers in advance. Initially, the market was product based, then shifted to consumer based and now further shifting to consumer-product or product-consumer based marketing. Constantly at international level, marketers are conducting different surveys, setting up advanced research block with new tools and techniques. The upcoming strategy would, no doubt, allow marketers to treat consumers themselves, to be marketed under an exclusive brand. Marketing is a field interrelated with IT in such a way that as the technology progresses, innovative minds put in all the efforts to make marketing productive. Today, everything and everyone is marketed. Everything and everyone wants to be an exclusive and extraordinary brand. With rising marketing strategies, time is...

"Marketing 2.0" is the label being given to the new ways marketing is being practiced with Web 2.0 concepts and tools. While these new ways are particularly evident in marketing communications (how sellers and buyers talk to one another), they are affecting the entire practice of marketing. Several factors have contributed to the growing excitement amongst marketers about Marketing 2.0, including: (a) the growing availability of broadband Internet connections, (b) the much easier searchability of the Internet, (c) the increased experience and self-confidence of Internet users, (d) the increased skepticism of all corporate communications (from press releases to advertising), and (e) the increased physical separation of people (resulting in desires for 'virtual socialization'). Marketing 2.0 is all about tapping into the remarkable growth in 'social networking'. In many ways, Marketing 2.0 is an attempt to leverage an old marketing idea : potential cus...

Marketing 2.0 is, in some ways, a "paradigm shift" for marketers. The old paradigm (Marketing 1.0) has been characterized as 'top down, interruption marketing', meaning that sellers controlled what was said about their products and services, who got to hear their messages and when they heard them. The classic example of interruption marketing is the unwanted television commercial that appears just as the suspense is building on your favourite TV show. The new paradigm (Marketing 2.0) shifts much greater control of information flow to the potential customer. In this view, the customer chooses what information to examine, when to access it, and importantly, has the opportunity to add to the information flow that other potential customers may see. Some have called this a shift to "permission marketing" (the seller has to be invited into the customer's attention). Others have called this "conversation marketing" to express that customers can now ...

E-mail is one of the most powerful tool for virtually reaching out to your customers to advertise your products and services. It helps you to interact at a personal level with the customers and further helps to know the attitude of the customers towards your products and services. While you can track how many of your customers took your mail as an important information source and how many made it a part of junk or spam. This would help you to target your customers, make them happy and strengthen the customer loyalty. E-mail is emerging as well as stabilized platform where you can connect individually, understand what more they expect from your product and service. It makes easy to trace those segments who are negatively affected and who are positively affected. It has to be kept in mind that your e-mail notifications should not disturb customer's privacy. They should not be bulk in number because bulk e-mail are psychologically felt as unimportant and so they are deleted ...

Today it’s very essential to study the changing mindset of customers to stand out in the market. Due to everything becoming “E-“, many retailers have to suffer. This “E-“ include “E-business”, “E-commerce”, “E-retailing”. To start off with, let us understand what is “E-“ factor all about. “E-business” refers exclusively to Internet businesses, but it may also refer to any business that uses Internet technology to improve productivity and profitably. Coming to “E-commerce”, “E-commerce” is buying and selling goods over Internet or other computer network. Finally, “E-retailing”, “E-retailing” is selling of retail goods on Internet and is mainly concerned with B2C relationship. Changing technological factors and especially influential factors of change in mindset of customers are time and money. Customers look at broad perspective and segment themselves according to their convenience. So gradually and steadily, Customers according to their Convenience are Converting themselves from ph...

In today’s era, efficient use of marketing tools like advertisement through social media or paper media is the main objective of the company to astray the customers. Today media plays an important role in the fact of customers switching from one brand to another just because of being persuaded by the attractive forms of marketing going on. Customers merely just go through the attractive characteristics without thinking of the benefits or harm that the product can do to the individual or the society as a whole. So it’s high time now that the customers become aware of the betrayal of the eye catching strategies like celebrity endorsement, extreme influence on the particular age group the product focuses on, etc.are adopted by the companies. Today when the customers go to buy products, 90% of them go with the price while only 10% are there who go with the quality. But in the coming era, as the new generation is arriving, they are understanding the need of satisfaction the product pa...

To sell the product online, we need to understand concept of E-retailing or simply E-tailing. E-retailing  or E-tailing is defined as, "The sale of goods and services through the Internet." Electronic retailing, or e-tailing, can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising. E-tailing requires businesses to tailor traditional business models to the rapidly changing face of the Internet and its users. E-tailers are not restricted solely to the Internet, and some brick-and-mortar businesses also operate websites to reach consumers. Online retailing is normally referred to as e-tailing. Now for the product to be sold online, let us think why is it necessary for us to sell our product online and what benefits can we achieve from it? Why should we decide to go online? In my view, the answer is changing Consumer Behaviour....

With the advent of technology, mobile has become an essential part of human life. With the advent of technology, CRM is being embedded with mobile devices. This Mobile CRM (M-CRM) is becoming a trend. When a customer and company gets on mobile CRM app, they can interact with each other at real time basis and problems or issues of customers can be solved instantly. It is easily available and easily accessible. As we know, services play an important role in today's marketing style. When right services are provided at right time at just a tap of finger, the satisfaction level of customers rises up. This enhances the sale productivity of the company as well as helps company to emerge as a trusted band for the customers. This advantage has led to a competitive edge among the companies in the market. In mobile CRM solution, some factors need to be considered that include employee buy-in, ease of deployment, ease of use, security, user experience and advanced feature set. Today's M-...

Customers need to be understood according to their changing trends. Actually, customers are a result of what they follow in personal. For example, if a person likes a singer and aspires to become a singer, he/she would become customer of the companies that provide him/her similar attire of the singer, no matter how much he/she needs to pay for it. This is an effect of blind faith in idealistic person of society. Companies know very well that today’s youth is highly attracted by the celebrities and somewhere or the other, have trust on their words if that celebrity is posing for some product, it may be possible that youth believe in them and purchase that product or service. This shows that how youth are connected with celebrities, and the connection is used by companies to sell their products. If legend Shri Amitabh Bachchan is advertising for Lloyd AC, people would or might switch their option to Lloyd AC if they are planning to purchase an AC. If Alia Bhatt is posing for Gi...

"Customer is a God". The thing that everyone has heard and believed. But in rapidly changing time, this statement has become questionable and is seen as an outdated concept. Today, producers or rather marketers are producing customers. They are not only catering to the present needs of customers, but are offering customers such products which can convert customers' wants to needs, be it for short duration. Producer/marketers are opting to remain in front of customers, ahead of customers and then developing a curiosity market. Rather being able to become price sensitive, marketers are persuading to become candy customers. So the question arises are customers god or are producers God. Slowly and gradually, roles of customers and producers are indulging in a revolution.

Customer connection is very important for the marketers, not just for gaining profit but also for understanding rapidly changing tastes and preferences of the society. Though this connection has been established from a long time, it is constantly upgraded either through reaching to customers by e-mails, SMS, phone calls or through extra discounts whenever they arrive at the stores. Recently, emotions has paved its way in marketing field to attract customers to stimulate demand of the product leading to greater profit for the company. This can be understood as a part of customer relationship management, focusing on customer’s emotions to drive him/her to purchase the right product at the right time. These emotions should be so much appealing that once the customer feels connected with that product or service, it becomes difficult for him/her to detach from that product or service. From years, marketers were persuading customers towards their product or service using customer’s sen...

Colours have been a part of recognition today. Each action and experience of our life can be represented by colours. Though these colours are given by Nature, we have been customizing it through our likings and preferences. Colour, thus, is an important emerging element in the field of marketing. The marketers are playing with colours to understand how colours as an attribute can enhance their product likings among the customers. Every person has his/her own preference in colours based on some parameters like past experiences, eye appealing, aura generating, feeling of warmth or coldness, age, gender. Like, there’s a tendency to say that pink is for girls and blue is for boys. Though, it’s not true in all cases. There are basic twelve colours along with a lot of shades for each one of them. So, it would be highly inappropriate to come to a conclusion on the marketer’s end to decide which colour can get more customers, without any proper research or observation, because there are ...

Just as the Internet changed the way Indians buy clothings and accessories, organize vacations and research school projects, it has also affected how people interact socially. Through the use of social media, people can exchange photos and videos, share news stories, post their thoughts on blogs, and participate in online discussions. Thus, social media transformed the interaction and communication of individuals throughout the world.  Social media is best understood as a group of new kinds of online media. It is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Social media act as fantastic tools for communicating with the audience. One can use them to spread material, expand networks and gain new knowledge. Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social netwo...

EMOTIONAL BRANDING MERGED WITH SOCIAL MEDIA Companies and customers co-exist. Without any customer, no company can survive and on the other hand, if there is no need, want or desire of the customers, there will be no need of company. So, companies market their products and services to customers and customers need products and services to fulfil their needs, wants and desires. To obtain a better relationship with customers, companies need to make themselves strong yet humble in nature and continuously try to improve for better. This will enhance them to gain customer loyalty, customer retention and gaining more customers. In this cut-throat market today, where each company is trying best to survive itself in customers’ minds. Doing SWOT analysis (identifying strengths, weaknesses, opportunities and threats) from time to time, making use of proper resources, implementing extraordinary tools and techniques of marketing has become the need of the hour to create POD (Point of Diff...

Traditionally, concept of marketing was just confined to selling of product or service, that is, selling whatever the firm needed to. Little heed was paid to influence buying decision of customers. Somewhere or the other, the reason was lack or little competition in the market. With the evolving time, competition increased and many firms rose in the market providing homogeneous and heterogeneous products. It became hard to attain greater profits and stand out in the market. To differentiate itself from others, a firm needed to adopt such strategy by which customer loyalty would increase leading to greater sales and greater profits. The market, till now, was product-focused and now was the era of customer-focused market. Now, the firm focused on achieving more customers. The various strategic building blocks for implementing it was coming out to understand needs and desires of customers, rather just by imposing products to them as was previously done.  The firms started fr...